I Finally Tried Hailey Bieber’s Viral Cottage Cheese Pizza… and It Actually Lives Up to the Hype
Every few months the internet crowns a new “must-make” recipe, but let’s be honest, not all viral recipes deserve a permanent spot in your dinner rotation.
This one is worth the try, especially if you’re counting macros or live a keto lifestyle.
Hailey Bieber’s viral cottage cheese pizza has completely taken over TikTok and Instagram, and after seeing it everywhere, I had to find out if it was actually worth the hype. The promise? A crispy, cheesy pizza packed with 40 grams of protein that doesn’t taste like “healthy food.”
After making it myself, I understood why everyone is obsessed.
Of course, I couldn’t leave it completely alone. I added a few Natasha-approved upgrades to make it even better. I folded chopped kale into the batter for an extra boost of fiber and nutrients, swapped mozzarella for an Italian cheese blend because I wanted more flavor, used bread flour instead of coconut flour, and found that an extra ½ tablespoon of flour gave the crust just the right consistency.
The result? A crispy-edged, cheesy, surprisingly satisfying pizza that tastes like comfort food while still helping you hit your protein goals.
It’s one of those recipes that feels indulgent enough for pizza night but nourishing enough to make on a random Tuesday after the gym.
Why You’ll Love This Cottage Cheese Pizza
- Over 40 grams of protein
- Naturally higher in fiber with kale
- Crispy edges with a soft, chewy center
- Comes together with simple pantry ingredients
- Perfect for meal prep lunches
- Satisfies pizza cravings without sacrificing your diet
Ingredients
For the Crust
- ¼ cup cottage cheese
- ⅓ cup liquid egg whites
- ⅓ cup all-purpose flour
- 1½ tablespoons bread flour
- 1 teaspoon baking powder
- ½ teaspoon dried oregano
- ½ teaspoon garlic powder
- Pinch red pepper flakes
- ½ cup finely chopped kale or spinach* optional
- fat pinch of salt
Toppings
- ⅓ cup marinara sauce
- ½ cup Italian cheese blend
- Fresh basil, for serving
- garlic herb butter for the crust
How to Make Hailey Bieber’s Cottage Cheese Pizza
Preheat your oven to 350°F and line a baking sheet with parchment paper.
In a medium bowl, combine the cottage cheese, egg whites, both flours, baking powder, oregano, garlic powder, red pepper flakes and salt. Mix everything together with a fork until smooth. The batter will be thinner than traditional pizza dough—that’s exactly what you want.
Pour the mixture onto the prepared baking sheet and spread it into a thin circle or oval, about ¼-inch thick. It will be sticky, don’t worry.
Bake for 10 minutes.
Remove the crust from the oven and carefully peel it away from the parchment paper before placing it back onto the baking sheet.
Spread the marinara sauce evenly over the crust and top with chopped kale then top with the Italian cheese blend.
Return to the oven and bake for another 10 minutes, or until the cheese is melted, bubbly, and the edges are beautifully golden.
Finish with fresh basil, slice, and enjoy immediately.
My Tips for the Best Protein Pizza
Don’t skip peeling the crust from the parchment. This helps the bottom crisp up during the second bake.
Spread the batter thin. A thinner crust gives you those crispy pizza edges everyone loves.
Finely chop the kale. It practically disappears into the crust while adding fiber, color, and extra nutrition.
Use freshly grated cheese if possible. It melts smoother and creates those irresistible cheese pulls.
Easy Variations
Once you master the crust, the topping possibilities are endless.
Try adding:
- Turkey pepperoni
- Grilled chicken
- Mushrooms
- Spinach
- Hot honey
- Crushed red pepper
- Prosciutto and arugula
- Burrata after baking
- Roasted peppers
- Caramelized onions
Storage
Store leftover slices in an airtight container for up to 3 days.
Reheat in the air fryer or oven for a few minutes to bring back the crispy crust. I don’t recommend the microwave if you want to keep the texture.
Frequently Asked Questions
Does cottage cheese make the pizza taste cheesy?
Not at all. Once baked, the cottage cheese creates a soft, tender crust with a mild flavor that lets the marinara and cheese shine.
Can I use another flour?
Yes. I used bread flour instead of the recommended tbsp of coconut flour and added an extra ½ tablespoon of bread flour for the best texture. Regular all-purpose flour also works beautifully.
Can I make it gluten-free?
Absolutely. Substitute your favorite 1:1 gluten-free flour blend.
Can I add vegetables?
Yes! Chopped kale worked perfectly in my version, but spinach, zucchini, or finely chopped broccoli would also be delicious.
The Bottom Line
Some viral recipes fade as quickly as they appear, but this one is fun! It’s not so practical for every pizza craving but if you’re health conscious this is one to try!
It’s cheesy, comforting, packed with protein, and thanks to my little kale upgrade, has a little extra fiber too. Whether you’re trying to hit your protein goals or simply want a healthier way to enjoy pizza night, this recipe delivers without sacrificing flavor.
If you’ve been seeing Hailey Bieber’s cottage cheese pizza all over your feed, consider this your sign to make it. Just don’t be surprised when it becomes your new weeknight obsession.
Hailey Bieber’s Viral Cottage Cheese Pizza
Ingredients
- ¼ cup cottage cheese
- ⅓ cup liquid egg whites
- ⅓ cup all-purpose flour
- 1½ tablespoons bread flour
- 1 teaspoon baking powder
- ½ teaspoon dried oregano
- ½ teaspoon garlic powder
- Pinch red pepper flakes
- ½ cup finely chopped kale or spinach* optional
- fat pinch of salt
Toppings
- ⅓ cup marinara sauce
- ½ cup Italian cheese blend
- Fresh basil, for serving
- garlic herb butter for the crust
Instructions
- Preheat your oven to 350°F and line a baking sheet with parchment paper.
- In a medium bowl, combine the cottage cheese, egg whites, both flours, baking powder, oregano, garlic powder, red pepper flakes and salt. Mix everything together with a fork until smooth. The batter will be thinner than traditional pizza dough—that’s exactly what you want.
- Pour the mixture onto the prepared baking sheet and spread it into a thin circle or oval, about ¼-inch thick. It will be sticky, don’t worry.
- Bake for 10 minutes.
- Remove the crust from the oven and carefully peel it away from the parchment paper before placing it back onto the baking sheet.
- Spread the marinara sauce evenly over the crust and top with chopped kale then top with the Italian cheese blend.
- Return to the oven and bake for another 10 minutes, or until the cheese is melted, bubbly, and the edges are beautifully golden.
- Finish with fresh basil, slice, and enjoy immediately.
Nutrition information is automatically calculated, so should only be used as an approximation.
